Yorkshire Dales Business Innovation Workshop

The Yorkshire Dales Business Innovation Workshop was held on Tuesday 4 November 2014 at West Yorkshire Combined Authority (WYCA) in Leeds, to introduce and demonstrate the ShareRoute software pilot developed by the ITRACT project to a range of journey planner, real time information, data and software experts from the passenger transport authorities and transport operators across the Yorkshire region. 14 people attended the workshop. Lawrence Cocker of Data Images demonstrated ShareRoute’s trip booking functions, and Ed Beale of West Yorkshire Combined Authority demonstrated the journey planner. After the demonstrations we sought feedback.


The journey planner and real time information experts of the Yorkshire Partnership thought that ShareRoute was a very good concept and gave us a lot of useful comments to improve the software, for how to market it to different customer segments and about sources of revenue. However, they were concerned about how the software would be funded and developed in the longer term.


© Jan Frick 2014